Two Paths to Publishing — One Lets You Begin Today

How much does a new author make with a traditional publisher? And what does that mean for self‑publishers?

For most debut authors, a traditional publishing deal comes with an advance somewhere in the range of $5,000–$15,000. It’s a solid milestone, and for some writers, it’s the dream — the validation, the team, the sense of being chosen.

If that’s your dream, wonderful. Keep going.

But here’s the part many writers don’t realize: a committed self‑published author who’s willing to market their book isn’t far off from those numbers. In some cases, they surpass them. The difference is simply this — you don’t have to wait for someone to “accept” your book. You can make it happen.

Self‑publishing doesn’t mean doing everything alone. It means choosing your team.

Who’s on your team? • editors • designers • formatters • consultants • or an all‑in‑one guide who walks with you through the entire process

That’s where I come in. Cindy Folk and Splash Publishing offer clear steps, steady support, and a publishing process that helps your book become the best version of itself — without the gatekeeping, without the long waits, and without losing creative control.

Traditional publishing is one path. Self‑publishing is another. Both are valid. But one of them lets you start today.